Don’t set up a blog or feed and let it go stale… a little every day or every other day will keep your image fresh in customers’ minds. Here are some tips for how to do it:
- Keep them short and punchy: people don’t have time to read extremely long articles anyway- and you’ll be more likely to get short ones done!
- Stockpile: use your blogger’s “save a draft” or “publish later” capabilities to write a lot when you get the ideas, online then stagger the publication dates.
- Don’t lose spur-of-the-moment ideas: have some way to take notes- paper or electronic- when ideas strike you during the day or you see other articles that provoke a response.