Leah Bloom Communications is a Constant Contact Business Partner, and can help you get the most out of their online marketing tools, including email newsletters, to grow your business. Contact her today for a free consultation.

Guerilla marketing gone wrong: This campaign caused a bomb scare!

Next week, in collaboration with Acción USA, I will be filming a video blog post featuring my top tips for guerilla marketing.  The post will appear on Acción USA’s website in early March.

Do you have tips or tricks for guerilla marketing?  Share them in comments here!

Photo by Rekah.

Somerville residents and businesses love the fresh and local farmers’ markets in Union Square and Davis Square, June through November. Community members have been talking for a long time about the need for more fresh and local foods during the winter months, so the idea of a winter farmers’ market was born. Shape Up Somerville, local farmers and community stakeholders developed a business plan for the indoor market at the Armory space, and it will open this January!

Localvores should be sure to check out the array of produce, meat, bread and local specialty vendors at the new market. For the first time ever, residents will also be able to sample and purchase wine from Massachusetts farm wineries. The addition of farm wineries is made possible by some new  statewide legislation enacted during the summer.

Every couple of years it’s good to take a look at what you are putting out there, and see if it matches the real you. What you will see in the new site:

• Updated messaging! I am going through articles, publications, and projects and have some nice new ones to show off.
• Look and feel: I teamed up with Liz Manicatide at Emphasis Creative for a nice new look- together we got it looking just the way I wanted, with a new easy-to-use site organization to reflect my current focus.
• Business focus: I am still a green marketer and writer, and that is very important to me. But many of my clients need to know more about the business nitty-gritty: This site reflects the fact that I can get you where you need to be as a business, and in the best style- yours!

I’ll be doing more tweaking and updates in the coming weeks: The web is good that way, you can always update things. Keep reading for new tips and customer stories as we move ahead, and contact me to see how I can help YOU move ahead too!

• Keep them short and punchy: people don’t have time to read extremely long articles anyway- and you’ll be more likely to get short ones done!
• Stockpile: use your blogger’s “save a draft” or “publish later” capabilities to write a lot when you get the ideas, then stagger the publication dates.
• Don’t lose spur-of-the-moment ideas: have some way to take notes- paper or electronic- when ideas strike you during the day or you see other articles that provoke a response.